So, it's all doom and gloom, the economy has hit the buffers and I've not contributed here for a while.
But the people behind the Big Yellow "M" in the UK have knocked out a record year (sales wise) and basicaaly embarrassed the Americans (after all it's their business)
So, how are McDonald's succeeding in such piss poor times?
Simple, it's cheap and cheerful. All of a sudden we are tightening our belts (figuratively speaking) and Frankie and Benny's is now out of the question. But we have become accustomed to eating out from the good times. Wel I say "we" I'm glad you have but I don't ever seem to have enough spare cash to eat out as much as some seem to!!!!!
But this Christmas, just about every store operating normally has knocked out record after record.
Who'd have thought it, I've just found a recession-proof business!
